New York Promises "More Smiles Per Gallon"

New York, a state known for its high taxes and high costs,  is promoting itself as a cheap date this holiday weekend. The state is trying to lure residents of Canada and nearby states with their "more smiles to the gallon" tourism campaign

Visitors can go to   http://thebeat.iloveny.com/ to find an online travel guide and planning tools.

The site says: “The message to travelers this summer is simple: don’t let the high price of gas at the pumps stop you from enjoying a world class vacation here in New York,” says Edward Maitino, Managing Director of the Division of Tourism at Empire State Development.  “I LOVE NEW YORK has put together these affordable and inspiring packages that invite New Yorkers and travelers from surrounding states and Canada to see for themselves the incredible travel destinations and adventures you can experience close to home on a single tankful of gas.”