Miami Herald: Miramar-based Spirit Airlines on Tuesday created a national publicity buzz — by tapping into U.S. Congressman Anthony Weiner’s growing infamy.
Touting $9 fares that are “just too hard to resist,” Spirit announced “The Weiner Sale” on its company website and in promotional e-mails. The emails featured a photo of a hot dog, along with the subject line: “Want To See Our Weiner?”
At no point did Spirit’s announcement specifically mention Congressman Weiner and his crotch-photo sex scandal — the company didn’t need to. For those who’ve been following Weiner’s downfall, the references were loud and clear.
“Hurry to book now,” the Spirit website read. “Before this sale gets hacked.”
Asked via e-mail why the airline decided to enter the Weiner controversy, Spirit Corporate Communications Director Misty Pinson would only respond, “ We can confirm with certitude that the photo is in fact our weiner. The ad is ours, and we sent it.”
By mid-afternoon on Tuesday, reports of the Spirit promotion had spread to The New York Daily News, The Wall Street Journal, and MSNBC.
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