The company known for provocative or progressive themed names for its products said the latest creation is a tribute to the SNL skit in which Baldwin plays a baker named Pete Schweddy who is trying to market his rum balls, popcorn balls and cheese balls as "Schweddy Balls."
"I don't think it's shock marketing," said Sean Greenwood, a spokesman for the company, a unit of Netherlands-based Unilever N.V. "It isn't 'Let's try to put a dirty name on a pint and sell it' but 'Let's try to put a tie on a show that's been running for 37 years.'"
The flavor, which mixes vanilla and rum-flavored ice cream with fudge-covered rum balls and chocolate malt balls, will be available through the end of the year.
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