Mary J. Blige Talks Backlash from Burger King Ad: ?It Hurt My Feelings?

Mary J. Blige became the butt of one of the Internet’s biggest jokes earlier this year when Burger King released a commercial showing the R&B singer performing a jingle describing their new crispy chicken snack wraps. More »

Source: http://feeds.gossiponthis.com/~r/gossiponthis/~3/bN3-V6Sdl3w/

Evangeline Lilly 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Kim Ed Westick Kate Beckinsale

Mary J. Blige Was 'Crushed' By Backlash From Burger King Ad

'It was a learning experience and it hurt my feelings, but I want to apologize to everyone that was offended,' singer says.
By Nadeska Alexis

Mary J. Blige
Photo: Scott Weiner/PictureGroup

Nothing could have prepared Mary J. Blige for the firestorm of criticism that rained down on her in April when she appeared in a controversial Burger King ad that was panned for being tasteless. Nearly three months later, she's finally sharing her side of the story, admitting that she was "crushed" by the backlash.

The ad, intended to promote Burger King's revamped menu, found Mary on top of a table, belting out the ingredients to the Crispy Chicken Snack Wrap over the melody of her song "Don't Mind." The backlash was immediate. Hours after the ad appeared online, Burger King pulled it from their YouTube channel, later citing music-licensing issues. But it was clear from comments, tweets and Facebook posts why the clip really vanished.

In the midst of the chaos, Mary released a statement apologizing for the "unfinished" ad, but during a Thursday interview with NYC radio station Hot 97, she admitted how deeply the whole fiasco cut her.

"I just felt like there was no need for me to say anything, because everyone was crucifying me and going crazy," she said about remaining mum at the time. "I pulled back and watched everyone and everything, [because] it's just something that I thought would've been a great branding opportunity. I went online to listen to the remix that I did with Fat Joe, I'm looking for 'Another Round,' and all I could see is Burger King, chicken and buffoonery, and it just broke my heart.

"I understood the laughter and the jokes and the stuff that was happening — you're supposed to do that when something like that happens — but the thing that hurt me is when people were starting to say vicious, negative things that didn't have [anything] to do with that," she continued. "It exposed everyone and everything in my life and showed me who my friends are."

Mary said that a few people reached out with comforting words while she was "wanting to crawl under the bed," but she also took notice of those who tried to distance themselves from the project. "I had to go to the airport the next day, when it was hot off the press, and I just held my head up," she said. "It was a mistake and I did it because I thought it was something that wouldn't come out like that. No one had mercy, and it's cool, it was a learning experience. It hurt my feelings, it crushed me for two days, but after those two days, I got up and I kept going. I want to apologize to everyone that was offended or thought I would do something so disrespectful to our culture. I would never do anything like that purposely."

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• MTV News Extended Play: Mary J. Blige

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• Mary J. Blige

Source: http://feedproxy.google.com/~r/MTVNewsLatest/~3/0qKKaGRk3ME/mary-j-blige-crushed-burger-king-ad.jhtml

Amy Winehouse Ashlee Simpson Kimora Lee Simmons Katherine McPhee

Quote of the Day/Week_ Pablo Picasso

Today's quote of the day comes from the great Spanish artist Pablo Picasso (1881-1973) who would be celebrating the fact that his country will play against Italy in the Euro Cup 2012 Championships, but if he were alive today, Picasso would be 110 years old (he was born in October, yeah, we double-checked on Google).

We are quoting Picasso because he is one of the subjects of the Unemployed Philosophers Guild plush toy doll series; these items usually retail for circa $17.95.

Since we spent way too much time quoting Andy Warhol on our sister blog "The Daily Vampire," which gets more traffic than this blog, except in Slovenia and Ukraine, we will go ahead and just quote Picasso here:

"Every positive value has its price in negative terms....the genius of Einstein lead to Hiroshima."

SIDEBAR ONE: We learned today from the Urban Dictionary that one of the new words of the moment is 'dorkus malorkus,' which is Latin for dork. The term originated in an episode of "The Simpsons," where Bart, who would now be 31 if he aged in real time, uses this term to express disdain towards his sister.

SIDEBAR TWO: Among the topics trending on Twitter as of 8:00 p.m., Belfast, Maine*, time, are: Obamacare, John Roberts, a trio of NBA draft basketball players: Andre Drummond, Austin Rivers and Harrison Barnes as well as Bill Bell, the mayor of Durham, NC, where "The Herald-Sun" is the local newspaper. Ok, the last one is a joke, Mayor Bell, who is a real person with his own Wikipedia page, is not trending on Twitter, but his hometown minor league baseball team the Durham Bulls host the Norfolk Tides for the Fourth of July. The city is also home to Duke University where Austin Rivers played college basketball.

*- We are not actually in Belfast, Maine, as of this posting, but it is a lovely town, and we see that the Colonial Theatre (a historic cinema there) is screening "The Best Exotic Marigold Hotel."


http://www.colonialtheatre.com

http://www.cinematreasures.org

http://www.pablopicasso.org

http://www.philosophersguild.com

http://www.durhamnc.gov

http://www.heraldsun.com