Welch Swan

Say her name, bitches – ’cause it’s all about Florence + the Machine.

The band has a new single off their sophomore effort, Ceremonials, and they got David LaChapelle to come out from his self-imposed video-directing sabbatical to direct an oh-so-theatrical one for them.

Check out the clip for “Spectrum,” which has Florence Welch surrounded by ballerinas and in all sorts of sparkly get-ups and a fiery tiered red wig.

It’s the most modern I’ve seen the singer look – and I heart it.

Photo: DigitalSpy.co.uk.